Good Food Ireland was founded by Margaret Jeffares in November 2006. It operates as an industry driving Irish food tourism organisation. It is the only industry group with an all-island food tourism strategy. Good Food Ireland provides business benefit for the membership through its framework which allows them to penetrate from local community to the global market and vice versa. Good Food Ireland has a Steering Group led by a Chairman who advises on the future strategy of the organisation.

Many operators within the hospitality industry from restaurants to accommodation, pubs to food shops to cookery schools  wanted to be recognised and endorsed for their commitment to using Irish, local and artisan food produce. They needed consumers to know about this commitment so they could standout above the mediocrity that was all around them.

Good Food Ireland was founded to endorse and promote these places committed to local food and to link the food producer, farmer and fisherman with the hospitality sector. It co-operatively markets its membership network and the people behind the food to the international and domestic tourist so as to drive Ireland forward as a food tourism destination. “Agriculture and Tourism the two primary economies in Ireland have so much potential if they could only come together more” says Margaret Jeffares.  Through Good Food Ireland the industry from both these sectors share a common belief and opportunity. Good Food Ireland gives you a genuine Irish food experience, a sense of place so you know you really are in Ireland.